YouTube deleted more than 2 billion fake video views in the channels of Universal, Sony, and RCA, according to Daily Dot.
It was discovered that the companies were using view building services hired from sites such as Fiverr to create video views that never existed.
Sony/BMG’s views dropped from 850 million to just 2.3 million. RCA went from 159 million views to 120 million. Universal lost more than 1 billion views, now below 6 billion.
It should be looked into whether these companies profited from ad revenue on all of the fake views.
Does the same thing apply to music industry artists on Twitter and fake followers?